Wednesday, 6 November 2013

Jorge Rodriguez-Gerada in Paris

This is the artist's Homage to Phillipe Pinel, a  French physician who was a founder of moral treatment. 

Jorge Rodríguez-Gerada is a Cuban American artist. He was recently in Paris where he completed this stunning mural.
His technique consists in using charcoal and the artist's states on his website that 'I chose charcoal for its transparency and ephemeral quality' - More content Here

You can also find his work at Galerie Mathgoth where the artist is currently having his show 'Texture Urbaine' running until the 9th November 2013. 

Galerie MathGoth
34, rue Hélène Brion - 75013 Paris (métro Bibliothèque François Mitterrand)

He is a founder of the New York Culture Jamming movement. 

'Since the late 90´s he has been replacing the faces of cultural icons chosen by advertisers with the faces of anonymous people to question the controls imposed on public space, the role models designated and the type of events that are guarded by the collective memory. Rodríguez-Gerada´s unique direction was mentioned in Naomi Klein´s book No Logo and was a precursor of the use of anonymous portraits now common in street art. His spectacular interventions are created for the sake of bringing awareness to relevant social issues. His large scale time base works avoid negative impact on the environment, challenge the conformity in contemporary art and allow for a reflection that goes beyond the completion of the piece to focus in its concept, process, and the metaphor that comes forth because of the material chosen'. (Source: Artist's website)

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